Girls Gone Wild

But the women are changing, Francis tells me, and that makes him sad. In the beginning, when "Girls Gone Wild" cameramen first popped up in clubs, the women who revealed themselves seemed innocent—surprised, even, by their own spontaneity. Now that the brand is so pervasive, the women who participate increasingly appear to be calculating exhibitionists, hoping that an appearance on a video might catapult them to Paris Hilton-like fame.

Check out this link - to a story about the founder of Girl's Gone Wild who is basically a violent, raging rapist in this article. Disgusting and fascinating.

http://www.latimes.com/features/magazine/west/la-tm-gonewild32aug06,0,2664370.story