When Sex Isn't Sexy

Great article about how disgusting the American Apparel ads are, written by a bunch of women who write about marketing to 15 - 25 year old women. Stating that the raunchy porn look and feel of American Apparel (the labor-ethical company) and Abercrombie and Fitch are abusive and from a male point of view. Of course we women know that shit, but its very important that it trickle to the business community so they get that while sex does sell, please make it sexy, original, valid and non abusive. Thank you!

http://www.businessweek.com/innovate/content/aug2006/id20060815_658216.htm?chan=top+news_top+news